Portland SEO
Search Engine Optimization (SEO) is a set of strategies that help increase a website’s popularity with Internet search engines like Google, Yahoo, and Bing. The base of good SEO starts with a properly coded website; our Portland Web Design firm constructs every site with valid HTML and CSS and voluntarily submits each page to popular search engines for indexing.
Our SEO process starts with increasing the amount of properly placed keywords. To determine which keywords will work best we do an analysis of a potential target audience, finding out how a customer would hope to find you. We then sum up the results with the best choice words and integrate them throughout your site. Keyword inclusion should be standard in your website’s development; it’s like having a nice sign and a welcome mat out front your business establishment. We often make the comparison that your online presence should be similar to your presence in the real world, making you easy to find and readily available.
Our next step is reviewing a website’s content and evaluating whether it’s delivering the right message. We have a great website content writer that we call the Professor and in addition to being exceptionally well read, writes content that speaks to the customer. Placing the most important care-words at the top of each page, giving customers the results they are searching for first.
After a website is ready to market the next critical step is link building. Link building, generally speaking is the process of linking a website to other websites. Website linking helps validate a website by increasing its popularity within the online community. We can link your site with our affiliates in good neighborhoods to help build your reputation as a useful and relevant source.
SEO is an ongoing process that builds on itself rewarding websites that maintain their presence. Our Portland Web Design team will work to keep you updated on the effectiveness of the optimization process throughout the campaign to increase your website visibility.
